BookBetter Soft Launch: Making Lower-Impact Travel Easier
For too long, travelers have been asked to trust sustainability promises without clear information or practical alternatives. But travel itself isn’t the problem. The real challenge has been the lack of simple, accessible ways to reduce the impact of flying.
Today, we’re announcing the soft launch of BookBetter, a new platform designed to help travelers make more informed flight choices.
BookBetter makes it easier to:
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Compare flights based on their emissions impact
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Find lower-emission options quickly
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Understand the footprint of your trip before you book
Our goal is to help reduce one million tons of travel emissions by 2030 by making better choices easier and more visible.
Why a Soft Launch?
We’re launching an early version so we can learn directly from you when you book your flight. Your feedback will help us improve the platform and build a better experience for travelers who want to leave their footprints more lightly.
Explore BookBetter, try it out, and share your thoughts.
This is only phase one. We’re building the next evolution of travel.
The first 100 bookings during this soft launch will receive an exclusive invitation to our official launch celebration later this year.
